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Globally Millennials Population

27%
of 7.7bn

world population


Indian Millennials Population

65%

Population
born after 1980

56%

use a Tablet Computer

23%

use a wearable device

21%

use a handheld game device

21%

use an e-reader

22%

Search

37%

Email / Socail
Media

30%

Entertainment
(Music & Videos)

30%

Transaction
(Incl Bank)

Millennials to Become More Than a Third of India's Population

01%

Tablet

89%

Mobile

10%

Desktop / Laptop

spending 6%

of their income on daily commute.


They spend about

30%

on shopping


29%

of the money is spent on
utility bill payments


27%

on Food and Drinks


8%

on their income / allowances
on grocery

Millennial (20-35 age group)
Rest
All India
Household profile

Millennials households earn more and
save more than the genreral population

Household (in Million)
281
190
91

Average Household (in ₹ Annual)

Income

2,02,076 1,70,149 2,17,311

Expenditure

1,34,561 1,15,001 1,43,895

Saving rate

Income

34% 32% 33%
OWNERSHIP (% of households own)

Except for mobile phone penetration, millennial households remain large untapped market

Education Status

Millennials are also much
better educated

Completed
Higher Secondary

11% 8% 17%

Graduated and
above

6% 3% 13%

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